MICHELLE FARZAM - CEO

Michelle creatively shapes virtual reality and augmented reality (VR/AR) offerings, manages and oversees direct and indirect sales, develops partnerships with external content creators and ecosystem players, and forms the messaging and positioning for the XR practice.  She is also responsible for the creation of new, transformative content and scalable solutions in VR and AR.

Michelle has more than 15 years of experience refining her talents at an award-winning digital marketing agency. In previous roles, she has worked with many of the world's most iconic brands. 

She believes that through virtual reality brands come to life to make a lasting impact and offer an unforgettable experience that in turn provides immense ROI. As our culture is shifting more and more towards experiential interactions, crafting relationships to develop effective partnerships while executing projects intelligently, creatively & in-tune with a brand's marketing objectives is more important than ever. Her experience working with clients to identify their objectives and naturally incorporate them into the fibers of a project elevates the investment far beyond traditional marketing and training methods.

Specialties/Qualities: Digital, New Media & Technology, Revenue & Profit Growth, C-Level Management, Strategic Planning, Launches/Execution, Talent Recruiting & Retention, Product Innovation, Marketing, Joint Ventures, Business Development, Team Building, Leadership, Budget & Forecasting, Metrics, Improved CRM, Proposal Generation, Negotiation

She is Passionate about building relationships, solving problems and creating things that matter.

Aside from being impassioned by details, production & logistics, she is enlivened by discovering new places, people & cultures and hand-written notes.